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Virtual Production

Let’s think about some of the situations when Virtual Production is most often effective and also economically beneficial:


1. Productions that feature lots of time spent in vehicles - Virtual Production is perfect for creating moving environments outside of the vehicle that can be easily controlled, while also creating accurate dynamic reflections inside and outside the craft:

  • Cars
  • Planes
  • Trains
  • Spaceships
  • Space stations
  • Boats


2. Stories set in dangerous or busy locations - VP allows for the recreation of these locations in a safe space where all on-set elements can be controlled and managed:

  • Caves
  • Cliffs
  • Ravines
  • Arctic areas
  • Volcanos
  • Major city locations


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  • Heavy industrial areas
  • Sensitive security areas - national security or crew safety
  • Anywhere remote or very hard to travel to


3. Stories set in temporary locations - allowing you to pause and re-cue the fleeting natural action for days on end if necessary:

  • Sunrises
  • Sunsets
  • Northern lights or other special lighting conditions


4. Stories that require large numbers of distant extras doing repeatable actions


5. Otherworldly or stylised locations:

  • Other planets
  • Different atmospheric conditions
  • Different, surrealist art styles
  • Other periods in history


6. Scenes featuring a lot of reflective surfaces:

  • Lots of cars or polished metal
  • Lots of glass
  • Still water
  • Certain Star Wars characters with helmets
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From there, it’s also worth looking at the structure of your concept, to make sure it fits with some of the other areas of value accrual found in Virtual Productions:


  1. Films or TV shows with a smaller number of overall locations - spending more time in fewer locations means the cost of developing the detailed real time environments for each of these locations makes more financial sense


2. TV Shows or sequels that return to similar locations across multiple series - each series gets cheaper as locations can be brought back online from a hard drive each time


3. Transmedia properties that can be designed and developed in parallel


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